http://discussphotography.wordpress.com/2007/08/10/helvetica-modernism-post-modernism-and-social-networking/ discussing photography, film, digital art, design and anything else that takes your fancy... Fri, 18 Sep 2009 16:00:19 +0000 http://wordpress.com/ hourly 1 http://discussphotography.wordpress.com/2007/08/10/helvetica-modernism-post-modernism-and-social-networking/#comment-4 leighblackall Fri, 10 Aug 2007 04:30:57 +0000 http://discussphotography.wordpress.com/2007/08/10/helvetica-modernism-post-modernism-and-social-networking/#comment-4 Rick Poynor: What we have is a climate now in which the very idea of visual communication and graphic design, if we still want to call it that, is accepted by many more people. They get it. They understand it. They're starting to see graphic communication as an expression of their own identity. And the classic case of this is the social networking programs such as MySpace, where you can customize your profile. You can change the background, you can put pictures in, you can change the typeface to anything you want, and those choices, those decisions you make, become expressions of who you are. You start to care about it, in the way you care about the clothing you're wearing as an expression of who you are, or your haircut or whatever, or how you decorate your apartment--all of those things. You know, we accept the idea of identity being expressed in that way, through these consumer choices. Well, now it's happening in the sphere of visual communication, and there's no reason as the tools become ever more sophisticated, why this just won't go on developing and developing. Rick Poynor: What we have is a climate now in which the very idea of visual communication and graphic design, if we still want to call it that, is accepted by many more people. They get it. They understand it. They’re starting to see graphic communication as an expression of their own identity. And the classic case of this is the social networking programs such as MySpace, where you can customize your profile. You can change the background, you can put pictures in, you can change the typeface to anything you want, and those choices, those decisions you make, become expressions of who you are. You start to care about it, in the way you care about the clothing you’re wearing as an expression of who you are, or your haircut or whatever, or how you decorate your apartment–all of those things. You know, we accept the idea of identity being expressed in that way, through these consumer choices. Well, now it’s happening in the sphere of visual communication, and there’s no reason as the tools become ever more sophisticated, why this just won’t go on developing and developing.

]]>