it’s a bleedin’ shame

I just have to post this story about a new billboard campaign in New Zealand to encourage drivers to ‘drive to the conditions’. It’s a visual treat (and one not without its critics…of course.)

How they work:
Billboards with rain sensors “bleed” red liquid at the first sign of rain.
The liquid transforms the faces on the billboard from innocent to blood-stained to illustrate the dangers of ignoring wet road conditions. Full story on stuff.co.nz

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The boards, three of which have been installed beside Papakura and Franklin District Council roads, are designed to ooze a red biodegradable food dye as soon as it starts raining.
The red dye is then collected in a tray to be pumped back through the system. Full story at nzherald.co.nz