As in the movie, separate, but linked, stories unfold on each of four different shots. A man shouting into his mobile is texted by a girl at the back asking him to keep quiet: he is later revealed to be the lover of a girl sitting upstairs – the pair have obviously had a row and he goes up to comfort her. Meanwhile, downstairs, our community-spirited texter also tells off a young man for dropping his chips on the floor. And, upstairs, a young hoodie confounds tabloid stereotypes (didn’t see that coming did you?) by asking his mates to stop annoying the nice old biddie sitting next to him.
The cinema advert will be shown on 799 screens across London from 1 February. It was shot on four hand-held digital video cameras in one take with no editing. Watch it here
I love this film! – a lovely little narrative, and well executed sequence linking all four plots together…enjoy! Watch it here