I read about this first in a Creative Review post
I was initially drawn to the still images (see below) and when I first watched the video of the ad, it didn’t impress me much in comparison. However, I reasoned with myself that the video is not best watched on a youtube box whilst internet surfing, so do yourself a favour, switch off the lights, go full screen and watch it a few times to get into the mood of it – better still – go to the PlayFace Japan website and watch some better quality video.
However, advertising aside, I think the video portraits of artist Axel Stockburger are much better for their subtlety, real time delivery and sounds effects. See more work on his website.
Axel Stockburger TokyoArcade Warriors – Shibuya, 2005, DVD Video, 4 minutes, Edition of 5, courtesy of the artist.
Playface campaign for PS3, agency: Wieden + Kennedy Tokyo, director: Timothy Saccenti, production company: Partizan Darkroom, London
Stills from the same commercial: