Photographer Rankin directs new Anti-Smoking Ad (UK)

Birmingham NHS Trust launches Rankin anti-smoking viral ad

Viral ad by photographer Rankin showing a smoker being attacked by an invisible assailant launches online

Warning: this video contains scenes of graphic violence

This is an interesting one…I’m not sure if it’s effective as an anti-smoking campaign or not? It’s definitely a different take, however people have many reasons for smoking and continuing to smoke…despite knowing all the warnings…I’m more afraid to walk down dark alleyways…I’d probably light a fag just so that I could stab someone with it if they attacked me! hmmmm Nice shots though, and a good video! Worth viewing!

Interesting to see that it’s an online only campaign…does this show a significant shift in digital distribution, or just more of the same?

Read more about it in the guardian.co.uk

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